Curriculum
Library
Every published module and lesson, plus where you left off.
Modules
53 published5 lessons
Accessible ecommerce
Find barriers in critical storefront tasks, route them to the controlling owner, and retest without overstating conformance.
0/51 lesson
Compliance and risk
Turn accessibility law questions into scoped counsel briefs, owned remediation work, and evidence that can be retested.
0/11 lesson
Readability & contrast
Create text styles that remain perceivable across color schemes, viewport sizes, zoom, and user spacing changes.
0/14 lessons
Product data
Structuring products and variants so storefront decisions, merchandising, search, and operations use the same truth.
0/45 lessons
Shopify execution
Choosing, releasing, testing, and reversing storefront changes through an owned implementation route.
0/53 lessons
Storefront performance
Use real-user signals to locate the performance problem, then investigate the image, app, theme, or code boundary that owns it.
0/33 lessons
Checkout structure
Remove unnecessary work from checkout before changing how Shopify groups the remaining tasks.
0/34 lessons
Form field reduction
Collect the least customer information the order and its downstream systems genuinely require.
0/42 lessons
Payment and confirmation
Make payment failures recoverable and make a successful order unmistakable.
0/24 lessons
The cart
Keep the order state accurate, explain its total, and diagnose failures before checkout begins.
0/43 lessons
Validation and errors
Turn checkout failures into clear correction paths without inventing rules or trapping the shopper.
0/34 lessons
Form design
Collect only necessary data with fields people can identify, enter, validate, and correct.
0/43 lessons
Microcopy
Use labels, actions, and errors to explain what the interface needs and what happens next.
0/31 lesson
Persuasive UX writing
Resolve a specific uncertainty with a verified fact placed beside the request or action that creates it.
0/11 lesson
Category taxonomy
Build product scopes shoppers can understand without splitting comparable products into narrow silos.
0/12 lessons
Hero and promotion
Choose what deserves the first prominent position and make its destination and ownership explicit.
0/23 lessons
Homepage strategy
Decide what the homepage must explain, what it should help a new visitor do, and what belongs on a more specific destination.
0/31 lesson
Intermediary category pages
Decide when a broad category needs a routing page and when shoppers should reach products directly.
0/13 lessons
Main navigation
Make the catalog’s broad routes visible, predictable, and usable across input methods.
0/33 lessons
Filtering: interaction
Keep filtered product lists understandable, reversible, and usable across desktop and mobile.
0/32 lessons
Filtering: what to offer
Turn reliable product data and shopper decisions into a focused filter set for each category.
0/24 lessons
List layout and cards
Make product lists easy to scan and product cards clear about information, actions, and destinations.
0/42 lessons
Loading and scroll
Let shoppers move through long product lists without losing progress, context, or control.
0/22 lessons
Sorting and comparison
Help shoppers rank eligible products and compare them using criteria the catalog can support honestly.
0/22 lessons
Autocomplete and matching
Help storefront search interpret incomplete and varied queries without hiding irrelevant matches behind automation.
0/22 lessons
Search query types
Translate the different ways shoppers describe a need into searchable, defensible product data.
0/23 lessons
Search results and recovery
Make search results explainable and give product, filtered, and non-product failures a credible next move.
0/39 lessons
Evidence and diagnosis
Use the right evidence to narrow a problem and choose an outcome without overstating what the evidence proves.
0/92 lessons
The commerce journey
Orient diagnosis around the shopper's current job, next meaningful action, and one trustworthy progress signal.
0/27 lessons
Audit and prioritization
Turn bounded findings into a defensible work order without confusing coverage, value, conversion rate, and roadmap rank.
0/73 lessons
Account experience
Give customers a predictable, recoverable place to manage orders, identity, addresses, and supported account services.
0/34 lessons
Order tracking and returns
Connect confirmation, tracking, and returns into one accurate post-purchase operating path.
0/43 lessons
Account-side retention
Turn customer state into controlled preferences, useful reorder paths, and optional post-purchase offers.
0/34 lessons
Abandonment recovery
Responding to identifiable demand that left without buying while preserving the shopper's intent and permission.
0/44 lessons
Lifecycle flows
Using customer state to send the next useful message instead of repeating the same campaign.
0/44 lessons
On-site capture
Asking for contact permission without obscuring the visit or making a promise the business cannot keep.
0/41 lesson
Email measurement
Connect campaign links to on-site and order behavior without confusing reporting credit with causal impact.
0/14 lessons
Tracking and data integrity
Build a measurement system whose definitions, event coverage, and limitations are clear enough to support a commercial decision.
0/42 lessons
Experimentation
Design a controlled test around one decision, then read the result without overstating certainty or commercial importance.
0/23 lessons
Research methods
Choose a customer-research method that can answer the question, then preserve the limits of what the evidence can establish.
0/35 lessons
Campaign landing-page foundations
Choose the right campaign destination, carry the promise through the page, and give the team a build and QA brief they can execute.
0/52 lessons
AOV levers
Use relevant recommendations and repeat-purchase offers without treating order value as the only commercial outcome.
0/23 lessons
Offer architecture
Build offers that make sense to the shopper and remain sound through margin, inventory, fulfillment, and returns.
0/31 lesson
Pricing UX
Present prices, comparisons, and discounts as claims the shopper can understand and the business can substantiate.
0/15 lessons · 1 free
The buy box
Audit the five decisions around product selection and commitment, then choose the least fragile fix for each failure.
0/54 lessons
Imagery and media
Choose and deliver the visual evidence shoppers need to evaluate a product.
0/43 lessons
Product information
Turn product facts and customer questions into information a shopper can find, trust, and use to judge suitability.
0/32 lessons
Returns & reassurance
Answer the practical risk questions that can stop a first-time buyer before they add a product to cart.
0/22 lessons
Reviews and social proof
Help shoppers interpret product feedback and reach the reviews relevant to their decision.
0/22 lessons
Objection handling
Turn customer questions into answers placed where shoppers make the related decision.
0/24 lessons
Reviews as a system
Operate collection, integrity, shopper access, and legal controls as connected but distinct review decisions.
0/42 lessons
Trust signals
Diagnose the shopper's doubt, then put the most relevant and credible evidence where that decision is made.
0/21 lesson
Urgency and scarcity
Use real constraints to clarify a decision without manufacturing pressure.
0/1
Guided paths
8 pathsWhere do you want to start?
A guided path is an ordered route through the map — the lessons for one job, in the order the work happens.