Curriculum
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Modules
53 published5 lessons
Accessible ecommerce
Find barriers in critical storefront tasks, route them to the controlling owner, and retest without overstating conformance.
0/51 lesson
Compliance and risk
Turn accessibility law questions into scoped counsel briefs, owned remediation work, and evidence that can be retested.
0/11 lesson
Readability & contrast
Create text styles that remain perceivable across color schemes, viewport sizes, zoom, and user spacing changes.
0/14 lessons
Product data
Structuring products and variants so storefront decisions, merchandising, search, and operations use the same truth.
0/45 lessons
Shopify execution
Choosing, releasing, testing, and reversing storefront changes through an owned implementation route.
0/53 lessons
Storefront performance
Use real-user signals to locate the performance problem, then investigate the image, app, theme, or code boundary that owns it.
0/33 lessons
Checkout structure
Remove unnecessary work from checkout before changing how Shopify groups the remaining tasks.
0/34 lessons
Form field reduction
Collect the least customer information the order and its downstream systems genuinely require.
0/42 lessons
Payment and confirmation
Make payment failures recoverable and make a successful order unmistakable.
0/24 lessons
The cart
Keep the order state accurate, explain its total, and diagnose failures before checkout begins.
0/43 lessons
Validation and errors
Turn checkout failures into clear correction paths without inventing rules or trapping the shopper.
0/34 lessons
Form design
Collect only necessary data with fields people can identify, enter, validate, and correct.
0/43 lessons
Microcopy
Use labels, actions, and errors to explain what the interface needs and what happens next.
0/31 lesson
Persuasive UX writing
Resolve a specific uncertainty with a verified fact placed beside the request or action that creates it.
0/11 lesson
Category taxonomy
Build product scopes shoppers can understand without splitting comparable products into narrow silos.
0/12 lessons
Hero and promotion
Choose what deserves the first prominent position and make its destination and ownership explicit.
0/23 lessons
Homepage strategy
Decide what the homepage must explain, what it should help a new visitor do, and what belongs on a more specific destination.
0/31 lesson
Intermediary category pages
Decide when a broad category needs a routing page and when shoppers should reach products directly.
0/13 lessons
Main navigation
Make the catalog’s broad routes visible, predictable, and usable across input methods.
0/33 lessons
Filtering: interaction
Keep filtered product lists understandable, reversible, and usable across desktop and mobile.
0/32 lessons
Filtering: what to offer
Turn reliable product data and shopper decisions into a focused filter set for each category.
0/24 lessons
List layout and cards
Make product lists easy to scan and product cards clear about information, actions, and destinations.
0/42 lessons
Loading and scroll
Let shoppers move through long product lists without losing progress, context, or control.
0/22 lessons
Sorting and comparison
Help shoppers rank eligible products and compare them using criteria the catalog can support honestly.
0/22 lessons
Autocomplete and matching
Help storefront search interpret incomplete and varied queries without hiding irrelevant matches behind automation.
0/22 lessons
Search query types
Translate the different ways shoppers describe a need into searchable, defensible product data.
0/23 lessons
Search results and recovery
Make search results explainable and give product, filtered, and non-product failures a credible next move.
0/39 lessons
Evidence and diagnosis
Use the right evidence to narrow a problem and choose an outcome without overstating what the evidence proves.
0/92 lessons
The commerce journey
Orient diagnosis around the shopper's current job, next meaningful action, and one trustworthy progress signal.
0/27 lessons
Audit and prioritization
Turn bounded findings into a defensible work order without confusing coverage, value, conversion rate, and roadmap rank.
0/73 lessons
Account experience
Give customers a predictable, recoverable place to manage orders, identity, addresses, and supported account services.
0/34 lessons
Order tracking and returns
Connect confirmation, tracking, and returns into one accurate post-purchase operating path.
0/43 lessons
Retention and lifecycle
Turn customer state into controlled preferences, useful reorder paths, and optional post-purchase offers.
0/34 lessons
Abandonment recovery
Responding to identifiable demand that left without buying while preserving the shopper's intent and permission.
0/44 lessons
Lifecycle and retention
Using customer state to send the next useful message instead of repeating the same campaign.
0/44 lessons
On-site capture
Asking for contact permission without obscuring the visit or making a promise the business cannot keep.
0/41 lesson
Email measurement
Connect campaign links to on-site and order behavior without confusing reporting credit with causal impact.
0/14 lessons
Tracking and data integrity
Build a measurement system whose definitions, event coverage, and limitations are clear enough to support a commercial decision.
0/42 lessons
Experimentation
Design a controlled test around one decision, then read the result without overstating certainty or commercial importance.
0/23 lessons
Research methods
Choose a customer-research method that can answer the question, then preserve the limits of what the evidence can establish.
0/35 lessons
Campaign landing-page foundations
Choose the right campaign destination, carry the promise through the page, and give the team a build and QA brief they can execute.
0/52 lessons
AOV levers
Use relevant recommendations and repeat-purchase offers without treating order value as the only commercial outcome.
0/23 lessons
Offer architecture
Build offers that make sense to the shopper and remain sound through margin, inventory, fulfillment, and returns.
0/31 lesson
Pricing UX
Present prices, comparisons, and discounts as claims the shopper can understand and the business can substantiate.
0/15 lessons · 1 free
The buy box
Audit the five decisions around product selection and commitment, then choose the least fragile fix for each failure.
0/54 lessons
Imagery and media
Choose and deliver the visual evidence shoppers need to evaluate a product.
0/43 lessons
Product information
Turn product facts and customer questions into information a shopper can find, trust, and use to judge suitability.
0/32 lessons
Returns & reassurance
Answer the practical risk questions that can stop a first-time buyer before they add a product to cart.
0/22 lessons
Reviews and social proof
Help shoppers interpret product feedback and reach the reviews relevant to their decision.
0/22 lessons
Objection handling
Turn customer questions into answers placed where shoppers make the related decision.
0/24 lessons
Reviews as a system
Operate collection, integrity, shopper access, and legal controls as connected but distinct review decisions.
0/42 lessons
Trust signals
Diagnose the shopper's doubt, then put the most relevant and credible evidence where that decision is made.
0/21 lesson
Urgency and scarcity
Use real constraints to clarify a decision without manufacturing pressure.
0/1
Guided paths
7 pathsWhere do you want to start?
Every guided path lives on the Atlas: an ordered route through the map — the lessons for one job, in the order the work happens.