Start here
Where do you want to start?
Each path is an ordered route through the Atlas: the lessons for one job, in the order the work happens.
Rather answer a few questions?
Three questions about the store, and we name the route to start on, the method to run next, and what to leave for later. No revenue or conversion figures asked.
I need to find the problem
I know which page is wrong
Improve Your Homepage and Navigation
Make the first screen say what you sell, then make the menu and category structure get a shopper to the right list without a detour.
6 stops · +5 optionalStartImprove Product Discovery
The route from a collection page to the right product page: what your data can filter on, which filters to offer, and what a card has to say.
6 stops · +15 optionalStartImprove a Product Page
Start from the objections the page has to answer, then work the imagery, the add-to-cart area, the proof and the return policy — and place a real order at the end.
8 stops · +11 optionalStartFix Cart and Checkout
Diagnose where the cart leaks, take out the friction you control on any Shopify plan in the order a shopper meets it, then buy from yourself before you buy traffic.
8 stops · +9 optionalStart
I am building something new
Build a Campaign Landing Page
Choose the destination, pre-sell only when the click needs it, carry one promise from the ad through to the cart, then verify the chain before you spend.
6 stops · +4 optionalStartLaunch a New Store
The defaults worth getting right before you have traffic, what to leave alone until you do, and the test order and baseline to run before the first ad.
8 stops · +8 optionalStart
I want more from the customers I have
Not sure which one?
The Atlas shows every topic and how they connect, and the Library lists the modules and lessons on their own.