Guided path
Build a Campaign Landing Page
Choose the destination, pre-sell only when the click needs it, carry one promise from the ad through to the cart, then verify the chain before you spend.
- Step 1: Choose the campaign destination before you build a new pageLocked
In 2 · Product Pages & OffersCampaign Landing ExperiencesLanding page foundations
- Step 2: Use an advertorial or listicle only when the click needs pre-sell workLocked
In 2 · Product Pages & OffersCampaign Landing ExperiencesLanding page foundations
- Step 3: Carry the ad promise into the first screenLocked
In 2 · Product Pages & OffersCampaign Landing ExperiencesLanding page foundations
- Step 4: Sequence the page around the shopper's next decisionLocked
In 2 · Product Pages & OffersCampaign Landing ExperiencesLanding page foundations
- Step 5: Keep the offer, proof, and CTA consistent through checkoutLocked
In 2 · Product Pages & OffersCampaign Landing ExperiencesLanding page foundations
Go deeper (3)
- Optional: Use honest price anchorsLocked
The campaign leads with a discount or a compare-at price.
In 2 · Product Pages & OffersOffers, Pricing & AOVPricing UX
- Optional: Design your offer architectureLocked
You are deciding what the offer itself should be, not just how to present it.
In 2 · Product Pages & OffersOffers, Pricing & AOVOffer architecture
- Optional: Ship the fix on the lowest rung that fully solves itLocked
You are deciding between a theme template, a page builder and custom work.
In 5 · Build & Maintain on ShopifyShipping a changeShopify execution
- Step 6: Verify transaction rules before buying trafficLocked
In 5 · Build & Maintain on ShopifyShipping a changeShopify execution
Go deeper (1)
- Optional: Decide how much evidence a change needsLocked
You want to know whether the campaign result will be readable at your spend.
In 0 · Find the ProblemFunnel truthEvidence and diagnosis