Sequence the page around the shopper's next decision
Turn the campaign promise and unresolved buying questions into a page sequence. Remove sections that cannot name the decision they support.
Landing-page templates often start with a stack of sections. That reverses the work. A page is not complete because it contains a hero, benefits, testimonials, comparison table, FAQ, and repeated CTA. Each section has to resolve a buying decision created by this campaign.
The decision: sequence the page from the shopper's next unanswered question, not from a universal landing-page formula.
The rest of this lesson is available once the Atlas is unlocked.