Guided path
Fix Cart and Checkout
Diagnose where the cart leaks, take out the friction you control on any Shopify plan in the order a shopper meets it, then buy from yourself before you buy traffic.
- Step 1: Diagnose cart abandonment before fixing itLocked
In 3 · Cart & CheckoutCart & CheckoutThe cart
Go deeper (2)
- Optional: Choose the next step after add to cartLocked
Shoppers add twice, or cannot tell the item went in. Needs theme work.
In 3 · Cart & CheckoutCart & CheckoutThe cart
- Optional: Keep the cart editable and make continuity explicitLocked
Shoppers change quantities or come back to a cart days later. Needs theme code.
In 3 · Cart & CheckoutCart & CheckoutThe cart
- Step 2: Make the order total clearLocked
In 3 · Cart & CheckoutCart & CheckoutThe cart
- Step 3: Do not require account sign-in before checkoutLocked
In 3 · Cart & CheckoutCart & CheckoutCheckout structure
- Step 4: Offer account access after the orderLocked
In 3 · Cart & CheckoutCart & CheckoutCheckout structure
- Step 5: Remove, defer, or condition every unnecessary fieldLocked
In 3 · Cart & CheckoutForms, Microcopy & UX WritingForm design
Go deeper (3)
- Optional: Optimize checkout work before checkout stepsLocked
You are deciding between one long page and several short ones.
In 3 · Cart & CheckoutCart & CheckoutCheckout structure
- Optional: Use one primary reading path through a formLocked
Your checkout puts fields side by side. Needs theme code.
In 3 · Cart & CheckoutForms, Microcopy & UX WritingForm design
- Optional: Default billing to the shipping addressLocked
Your form asks for a billing address by default.
In 3 · Cart & CheckoutCart & CheckoutForm field reduction
- Step 6: Use address autocomplete without trapping manual entryLocked
In 3 · Cart & CheckoutCart & CheckoutForm field reduction
- Step 7: Write errors as recovery instructionsLocked
In 3 · Cart & CheckoutForms, Microcopy & UX WritingMicrocopy
Go deeper (3)
- Optional: Preserve valid input after an errorLocked
Shoppers report losing what they typed. Needs custom work.
In 3 · Cart & CheckoutCart & CheckoutValidation and errors
- Optional: Give card declines a truthful recovery pathLocked
Your payment reports show declines you are not following up.
In 3 · Cart & CheckoutCart & CheckoutPayment and confirmation
- Optional: Reassure by resolving a specific concernLocked
Shoppers ask support the same question at the same field every week.
In 3 · Cart & CheckoutForms, Microcopy & UX WritingPersuasive UX writing
- Step 8: Verify transaction rules before buying trafficLocked
In 5 · Build & Maintain on ShopifyShipping a changeShopify execution
Go deeper (1)
- Optional: Test every transactional order eventLocked
Nobody has read your confirmation page and email end to end since launch.
In 4 · Email & RetentionAccounts, Post-Purchase & RetentionOrder tracking and returns