Guided path
Improve Product Discovery
The route from a collection page to the right product page: what your data can filter on, which filters to offer, and what a card has to say.
- Step 1: Make product data answer the questions shoppers useLocked
In 5 · Build & Maintain on ShopifyProduct data & merchandisingProduct data
- Step 2: Choose filters from the decisions shoppers makeLocked
In 1 · Browse & SearchCollections, Lists & FilteringFiltering what to offer
- Step 3: Use thematic filters only when the theme changes suitabilityLocked
In 1 · Browse & SearchCollections, Lists & FilteringFiltering what to offer
- Step 4: What every product card must showLocked
In 1 · Browse & SearchCollections, Lists & FilteringList layout and cards
- Step 5: Make the mobile filter drawer preserve contextLocked
In 1 · Browse & SearchCollections, Lists & FilteringFiltering interaction
- Step 6: Let shoppers combine values within a filter groupLocked
In 1 · Browse & SearchCollections, Lists & FilteringFiltering interaction
Go deeper (15)
- Optional: Show result counts for list and boolean filtersLocked
Shoppers are filtering into empty results. Needs theme code.
In 1 · Browse & SearchCollections, Lists & FilteringFiltering interaction
- Optional: Choose sort options that match the catalogLocked
Your sort menu was inherited from the theme and nobody has looked at it.
In 1 · Browse & SearchCollections, Lists & FilteringSorting and comparison
- Optional: Make product cards one coherent destinationLocked
Needs theme code.
In 1 · Browse & SearchCollections, Lists & FilteringList layout and cards
- Optional: Show unit pricing wherever packs competeLocked
You sell in sizes, weights or multipacks.
In 1 · Browse & SearchCollections, Lists & FilteringList layout and cards
- Optional: Use quick view only when a larger image settles the next decisionLocked
Shoppers compare several similar products before opening one.
In 1 · Browse & SearchCollections, Lists & FilteringList layout and cards
- Optional: Build comparison only for products that need itLocked
Your products differ on specifications a shopper has to weigh.
In 1 · Browse & SearchCollections, Lists & FilteringSorting and comparison
- Optional: Choose a loading pattern that preserves controlLocked
Your collections run past two or three screens.
In 1 · Browse & SearchCollections, Lists & FilteringLoading and scroll
- Optional: Return shoppers to the same product-list stateLocked
Shoppers lose their filters when they open a product and come back.
In 1 · Browse & SearchCollections, Lists & FilteringLoading and scroll
- Optional: Translate shopper problems into searchable product attributesLocked
Open the search stops when your own search report shows real query volume.
In 1 · Browse & SearchOn-Site SearchThe 8 search query types
- Optional: Make feature and specification queries resolve to product dataLocked
Shoppers search by specification rather than by product name.
In 1 · Browse & SearchOn-Site SearchThe 8 search query types
- Optional: Make search match how shoppers writeLocked
Your search log has misspellings and near-misses returning nothing.
In 1 · Browse & SearchOn-Site Search9 autocomplete patterns
- Optional: Decide what autocomplete should suggestLocked
Your search box already suggests as the shopper types.
In 1 · Browse & SearchOn-Site Search9 autocomplete patterns
- Optional: Give every empty search a next moveLocked
Your search log has a meaningful share of no-result queries.
In 1 · Browse & SearchOn-Site SearchResults and recovery
- Optional: Auto-redirect search only for an exact category matchLocked
Shoppers search for category names you already have pages for.
In 1 · Browse & SearchOn-Site SearchResults and recovery
- Optional: Show shoppers why each search result matchedLocked
Your results page shows names and prices and nothing else.
In 1 · Browse & SearchOn-Site SearchResults and recovery