Offer a signup promise the business can deliver
Define what the subscriber receives, under what conditions, and how the form and first message prove the promise.
Skip this if Mobile capture layout and interaction, which is a separate Phase 2 lesson
“Join our list” describes what the store receives. It does not explain why the visitor should agree. The value exchange is the specific promise made before submission and fulfilled immediately after it.
Choose one promise the business can repeatedly honor. A discount is one option, not the default. Early access, product education, restock information, useful editorial content, or a category-specific guide can be stronger when they match why the visitor is browsing.
The rest of this lesson is available once the Atlas is unlocked.