Make the welcome flow fulfill the signup promise
Build a short first-purchase sequence around what the subscriber requested, what they need next, and what the store can observe.
A welcome flow begins with a promise made at signup. The first job is to fulfill that promise. The second is to help the subscriber make the next sensible buying decision. A generic brand introduction or automatic discount series is not a strategy until it matches the capture source, offer, catalog, and customer state.
For each active form, record the subscriber's source, promise, consent state, market, and any useful declared interest. Then write the shortest sequence that closes the gap between that promise and a first purchase.
The rest of this lesson is available once the Atlas is unlocked.