Teach the customer what they need before the product arrives

Build post-purchase education around the customer's next ownership task. Send setup, care, use, safety, or expectation guidance when it becomes useful, not as a generic sequence attached to every order.

The order confirmation already has a transactional job: prove the order exists and explain what happens next. Baymard's post-checkout research supports making that immediate state and next step clear.[2] Education begins after that confirmation and should not obscure shipping, cancellation, or support information.