Invest in customer photos only when they answer a buying question
Treat customer-media collection and browsable photo reviews as one investment with a defined shopper question, operating owner, and usable display.
Skip this if Pre-launch products without customers or existing customer media
Collect customer photos when they can answer a buying question that brand photography does not. If you make that investment, make the resulting media browsable. Collection without access creates an asset library shoppers cannot use.
The decision is not “Does UGC work?” It is whether a specific product question, enough eligible customers, and an operable review stack justify the collection and display work.
The rest of this lesson is available once the Atlas is unlocked.