Use session replays and heatmaps to investigate one question
Filter behavioral recordings around a specific symptom, inspect the underlying sessions, and keep the result within its observational limits.
Skip this if Stores that cannot collect the required behavioral data under their privacy decision
Open session replays or heatmaps only after you can name the question they should answer. “Watch users” produces anecdotes. “Why do mobile shoppers with a selected variant fail to add from this template?” produces a bounded investigation.
Use heatmaps to locate a pattern worth inspecting, then use recordings to understand the interaction sequence. Neither proves intent, prevalence, or cause.
The rest of this lesson is available once the Atlas is unlocked.