Audit the review program against the FTC Consumer Reviews Rule
Turn the US rule's prohibitions into an owner-ready audit of review sourcing, incentives, insiders, moderation, testimonials, and social proof vendors.
Skip this if Businesses outside US scope that do not market through consumer reviews, testimonials, or social influence indicators
The FTC's Consumer Reviews and Testimonials Rule is a review-program decision, not a footer disclaimer. For US scope, inventory how reviews and testimonials are created, bought, solicited, selected, moderated, reused, and measured, then send the resulting evidence to qualified counsel.
The rule took effect October 21, 2024 and authorizes courts to impose civil penalties for knowing violations.[2] It addresses business conduct around reviews and testimonials; it is not a general duty to prove that every ordinary customer opinion is true.
The rest of this lesson is available once the Atlas is unlocked.