Design your offer architecture
Choose a small set of offers that fit the product, shopper, margin, and operation before configuring promotions.
An offer should solve a buying problem without creating a margin or fulfillment problem. Decide the architecture before choosing discount settings, an app, or promotional copy.
The decision: select the smallest set of offer types that gives shoppers a useful reason to buy while the business can price, stock, fulfill, return, and explain each one reliably.
The rest of this lesson is available once the Atlas is unlocked.