Decide what a fix is worth before you build it
Size an opportunity with store inputs, explicit assumptions, and ranges instead of invented conversion lift.
Skip this if Pre-launch stores without a baseline; use a risk and cost decision instead
The value of a fix is not “traffic times an expected lift.” If the lift is invented, the output is invented too.
Size the decision with store inputs and a range of assumptions. The result is a planning boundary, not a forecast.
The rest of this lesson is available once the Atlas is unlocked.