EcomAtlas

Choose filters from the decisions shoppers make

Offer filters that remove meaningful mismatches in each category instead of copying a universal set.

Skip this if Collections so small that shoppers can assess every item without narrowing

There is no universal filter set. A useful filter represents a decision that removes products the shopper cannot or does not want to buy in that category.

Start with the catalog and buying task, not a list of “essential” filter types. Shopify Search & Discovery can build standard filters and custom filters from product options, metafields, or metaobjects, but the active theme must support storefront filtering.[1]

The rest of this lesson is available once the Atlas is unlocked.