Choose one progress signal for each journey stage
Map a shopper job to an observable next action, a denominator, and a business guardrail instead of collecting disconnected micro-conversions.
Skip this if Pre-launch stores can define and verify events, but cannot establish a useful performance baseline yet
A micro-conversion is useful only when it represents meaningful progress in the shopper's current job. Choose one primary progress signal per stage, keep its denominator visible, and pair it with the final business outcome.
The decision is not which events you can count. It is which observable action should trigger the next investigation.
The rest of this lesson is available once the Atlas is unlocked.