Find the first funnel step that changed
Compare each Shopify funnel transition with its own baseline, then use the first material deterioration to choose the next investigation.
Skip this if Pre-launch stores without funnel activity or a baseline
A useful funnel read starts with change, not rank. A step that is low but stable is a different problem from a step that deteriorated last week.
Compare each transition with its own baseline, then investigate the first material deterioration. The report narrows the next question; it does not establish why the step changed.
The rest of this lesson is available once the Atlas is unlocked.