Define lapsed before building a winback flow
Use category-specific repeat behavior to decide who is plausibly lapsed and what useful reason exists to return.
Skip this if Stores without enough repeat-order history to distinguish a normal interval from a plausibly lapsed customer
Define what “lapsed” means for this store before building a winback flow. A customer is not lapsed merely because a template's delay expired.
Shopify Messaging currently offers a winback automation that sends after a specified time since the last order and uses customer segment entry as its trigger.[1] That establishes a platform route. It does not decide the right delay, audience, offer, or message for the merchant.
The rest of this lesson is available once the Atlas is unlocked.