Rank social proof by the doubt it can answer
Choose and place social proof by its relevance, specificity, and credibility instead of treating every logo, rating, and testimonial as interchangeable.
Do not rank social proof by format. Rank it by how directly it answers the shopper's current doubt.
A press logo, star average, customer photo, expert endorsement, and testimonial all borrow credibility from someone else. They do different jobs. The useful hierarchy is the evidence closest to the claim, product, use case, and decision point. Generic popularity belongs below specific, checkable experience.
The rest of this lesson is available once the Atlas is unlocked.