Make lifestyle imagery lead somewhere specific
Connect every featured product in an inspirational image to an accurate product or collection route.
Skip this if Imagery that contains no identifiable product offered by the store
If a lifestyle image features products the store sells, give shoppers a specific route to every featured product that can reasonably attract attention. Do not make them reverse-engineer the scene through navigation or search.
The image is doing two jobs: showing the product in context and creating product interest. The route must complete the second job. Baymard observed shoppers trying to locate products shown in inspirational imagery and recommends linking the depicted products.[1] That supports direct product finding. It does not require hotspots on every image.
The rest of this lesson is available once the Atlas is unlocked.