Structure product descriptions around buying questions
Rank the questions that determine product suitability, answer them in scannable sections, and add designed highlights only where the product warrants them.
The useful unit of a product description is not a paragraph. It is a buying question with a direct, defensible answer.
Rank those questions, make the answers scannable, and reserve designed feature highlights for products important or complex enough to justify the extra work. This combines information structure with one narrow copy rule: connect a product fact to the buyer consequence it genuinely supports.
The rest of this lesson is available once the Atlas is unlocked.