Make order tracking answer the next customer question
Connect fulfillment data, notifications, and the order-status page so customers can see what happened and what comes next.
Order tracking is not the confirmation page repeated later. Confirmation tells the shopper that the order exists. Tracking should answer a changing set of questions: has it shipped, which package contains which item, where is it now, and what should the customer do if the information is wrong?
The decision is whether your fulfillment data can support one trustworthy tracking journey. Improve that data flow before adding branded tracking widgets or extra messages.
The rest of this lesson is available once the Atlas is unlocked.