Map objections to the page sections that can answer them
Put each answer where the shopper needs it and in the format best suited to the question.
An objection is resolved by the first credible answer a shopper can find at the decision point. Putting every answer in an FAQ creates a filing cabinet, not an objection-handling system.
Map each objection to the section capable of carrying the answer with the least interpretation.
The rest of this lesson is available once the Atlas is unlocked.