Show scarcity only when the constraint is real
Turn truthful inventory, deadline, or capacity constraints into useful urgency without manufacturing pressure.
Skip this if Made-to-order or unlimited-supply offers without a genuine time, stock, or capacity constraint
Scarcity is useful when it explains a real constraint. It becomes manipulative when the storefront invents a deadline, repeats a timer that never ends, or reports stock the customer cannot actually buy. The FTC identifies false low-stock messages and baseless countdown timers as dark patterns.[1]
Use a scarcity cue only when all four statements are true:
The rest of this lesson is available once the Atlas is unlocked.