Check for device handoff before diagnosing mobile conversion
Separate a broken mobile journey from shoppers who research on one device and complete on another.
Skip this if Pre-launch stores without customer activity or stores with no device-level journey evidence
Do not label a lower mobile conversion rate as a mobile UX failure until you check whether shoppers start on mobile and finish elsewhere.
Cross-device handoff is one possible explanation, not a default excuse. A 2018 study of one cross-border ecommerce platform analyzed a four-day clickstream dataset and found users tended to explore products on mobile and read product detail on desktop.[1] That result does not establish the pattern for every store. It does show why device conversion alone cannot identify the mechanism.
The rest of this lesson is available once the Atlas is unlocked.