Show shoppers why each search result matched
Keep the query visible and expose the attribute or text that makes a result relevant.
Skip this if Stores that intentionally provide no storefront search
Keep the submitted query visible and show the attribute, specification, category, or approved text that caused each result to match. A result page should expose its reasoning instead of asking the shopper to trust an unexplained ranking.
Baymard supports persisting search queries so shoppers can understand and refine what they submitted.[1] Its query-type research shows why match context matters: feature, use-case, symptom, and specification searches require interpretation beyond a product title.[2]
The rest of this lesson is available once the Atlas is unlocked.