Diagnose cart abandonment before fixing it
Locate the failing step and gather direct evidence before prescribing cart or checkout changes.
Skip this if Stores without enough sessions or completed journeys to separate funnel steps; use direct observation and transaction QA first
"Cart abandonment" is an outcome, not a diagnosis. A coupon field, trust badge, or recovery email is not a responsible first response when you do not know where the journey failed.
The decision: identify the failing transition, affected segment, and likely mechanism before assigning a fix.
The rest of this lesson is available once the Atlas is unlocked.