Conversion Audit
Playbook
Trust Your Storefront Data
Check whether the numbers you are about to audit against are measuring what you think — before a broken event turns into a wrong conclusion.
2 stops · +2 optional0/2 stops done
- Step 1: Decide whether your CRO data is fit for the decisionLocked
In 6 · Measure & LearnData you can trustTracking and data integrity
- Step 2: Choose one progress signal for each journey stageLocked
In 0 · Find the ProblemFunnel truthThe commerce journey
Go deeper (2)
- Optional: Use Shopify's standard GA4 route before adding custom eventsLocked
Your events were wired up by someone else, or never checked. Needs a developer.
In 6 · Measure & LearnData you can trustTracking and data integrity
- Optional: Let consent define the measurement boundaryLocked
You run a consent banner, so some sessions are never measured.
In 6 · Measure & LearnData you can trustTracking and data integrity