Conversion Audit
Playbook
Run Lightweight Usability Tests
Watch people attempt a real task on your storefront and record where they hesitate, backtrack or give up, and what they say about why.
2 stops0/2 stops done
- Step 1: Use heuristics to find risks, research to understand usersLocked
In 6 · Measure & LearnLearning from customersResearch methods
- Step 2: Use lightweight usability testing to find task frictionLocked
In 6 · Measure & LearnLearning from customersResearch methods