Conversion Audit
Playbook
Run a Storefront Experiment
Write the hypothesis down before you build anything, then read the result the way it deserves to be read rather than the way you hoped.
2 stops · +1 optional0/2 stops done
- Step 1: Approve the test brief before you build the variantLocked
In 6 · Measure & LearnExperimentationExperimentation
- Step 2: Read the test against the decision you plannedLocked
In 6 · Measure & LearnExperimentationExperimentation
Go deeper (1)
- Optional: What you can honestly conclude without the traffic to testLocked
Read first if you are not sure your traffic can settle the question at all.
In 0 · Find the ProblemFunnel truthEvidence and diagnosis