Conversion Audit
Playbook
Analyze Heatmaps and Session Replays
Watch what shoppers actually do on the pages the audit flagged, without reading a heat map as proof of anything on its own.
1 stop · +2 optional0/1 stops done
- Step 1: Use session replays and heatmaps to investigate one questionLocked
In 0 · Find the ProblemFunnel truthEvidence and diagnosis
Go deeper (2)
- Optional: Sample the pages that can change your auditLocked
You have more pages than you can watch by hand.
In 0 · Find the ProblemSizing and prioritizingAudit and prioritization
- Optional: Check for device handoff before diagnosing mobile conversionLocked
You are trying to explain a gap between mobile and desktop.
In 0 · Find the ProblemFunnel truthEvidence and diagnosis