Release a storefront change with a tested rollback
Define the release unit, acceptance evidence, owner, and reversible state before publishing a storefront change.
A rollback is not “we can undo it if something breaks.” It is a named earlier state, a person allowed to restore it, and evidence that restoring it will not discard unrelated work.
Before release, choose the smallest reversible unit that contains the change. A theme publication, template update, app embed, navigation edit, product-data import, checkout setting, or automation activation has a different rollback surface. One universal release checklist cannot replace that distinction.
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