Choose cross-sells that help
Recommend a product only when its relevance, timing, and operational fit survive a real order check.
The label "cross-sell" does not make a recommendation useful. The shopper must be able to see why this product belongs with the product or order already under consideration.
The decision: choose the recommended product, placement, and moment together, using relevance first and commercial value second.
The rest of this lesson is available once the Atlas is unlocked.