Decide whether your hero needs a carousel

Use rotation only when several messages genuinely need the same position and the added interaction can be maintained.

Skip this if Pages without a hero or equivalent lead promotion

A carousel is not a default hero format. It is a publishing decision: several messages share one prominent position, and visitors must control which one they see.

Choose a static hero unless rotation solves a real content conflict. Baymard’s testing found static sections can perform as well for users while being technically simpler to implement and maintain.[1] The source does not prove a static hero will improve your store’s conversion rate.