Let guests save products without forcing an account
Let logged-out shoppers save products without turning a useful return path into an account or marketing-consent wall.
Skip this if Stores that do not offer a save or wishlist feature
A shopper who saves a product is telling you they intend to come back. The common mistake is charging an account signup for the privilege, at the exact moment the intent is warmest.
The decision: if you offer a save or wishlist feature, make it work for logged-out shoppers. Do not gate it behind account creation.
The rest of this lesson is available once the Atlas is unlocked.