Revenue opportunity calculator
What would a small conversion gain be worth on your store?
Put in your own traffic, order value and conversion rate. You get what three hypothetical improvements would be worth against those numbers — and how small a change it takes to cover the $97 the Atlas costs.
Your numbers
Illustrative figures, not benchmarks — replace them with your own.
Visits in a month Up to 10,000,000.
What one order is worth Up to 100,000.
Orders per 100 visits Up to 100.
Scenarios from your numbers
Your revenue as entered, then the same store if conversion improved.
As entered1.8%
$29,250a month$351,000 a year
+0.2pp→ 2%
+$3,250a month+$39,000 a year
+0.5pp→ 2.3%
+$8,125a month+$97,500 a year
+1pp→ 2.8%
+$16,250a month+$195,000 a year
The Atlas pays for itself in this scenario if it helps you find:
- $97 regular
- 2 extra orders a month
- $48.50 launch coupon
- 1 extra order a month
- Conversion lift needed
- under 0.01pp
Scenarios, not forecasts. These are the numbers you entered with a hypothetical change applied — what any store actually gets depends on what you change and how well you execute it.
How to read it
A percentage point is not a percent
Going from 1.8% to 2.3% is half a percentage point — a +0.5pp scenario here — but it is a 28% increase in orders. The scenarios are stated in points because that is how a change to a store is actually measured.
The numbers are yours, and they stay yours
Everything is computed in your browser. Nothing you type is sent anywhere, stored, or needed to see the result — there is no form and no email to hand over.
A scenario is not a plan
The arithmetic says what a change would be worth if it happened. Whether it happens depends on what you change, on your traffic, and on how well the change is executed.