Start here
Where do you want to start?
Each path is an ordered route through the Atlas: the lessons for one job, in the order the work happens.
Buy Box first
Start where shoppers commit. Work through the buy box module in order: variant selection, reachability, saving, shipping cost, then delivery timing.
5 stopsStartLaunching
Pre-launch defaults: pick the build lane, say what you sell, and ship a checkout and return policy that won't need a rewrite in month two.
6 stopsStartBuild a campaign landing page
Choose the destination, carry the campaign promise through the page, select the Shopify route, and diagnose whether traffic mix or the storefront changed.
7 stopsStartFix what's broken
Find the leaking funnel step before you touch anything, size it, then check the two areas that break silently — speed and accessibility.
7 stopsStartRebuild my PDP
Imagery, the buy box, the description, reviews and returns — the product page end to end.
8 stopsStartFix my checkout
Cart feedback, guest checkout, field count, validation, declines and confirmation — in the order a shopper hits them.
7 stopsStartMeasure & learn
A baseline you can trust, events wired up properly, a real hypothesis, and an honest reading of the result.
6 stopsStart
Browse instead
The whole map, as a graph or an outline — every published lesson, by area and topic.
Drag to panScroll to zoomClick a node to expandDrag a node to pull it
The map shows published lessons — new ones join it as they pass review