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Measure & learn

A baseline you can trust, events wired up properly, a real hypothesis, and an honest reading of the result.

6 stops0/6 stops done
  1. Step 1: Set the measurement baseline before launch

    In 6 · Measure & LearnData you can trustTracking and data integrity

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  2. Step 2: Decide whether your CRO data is fit for the decision

    In 6 · Measure & LearnData you can trustTracking and data integrity

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  3. Step 3: Use Shopify's standard GA4 route before adding custom events

    In 6 · Measure & LearnData you can trustTracking and data integrity

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  4. Step 4: Approve the test brief before you build the variant

    In 6 · Measure & LearnExperimentationExperimentation

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  5. Step 5: Read the test against the decision you planned

    In 6 · Measure & LearnExperimentationExperimentation

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  6. Step 6: Use lightweight usability testing to find task friction

    In 6 · Measure & LearnLearning from customersResearch methods

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