Decide whether your CRO data is fit for the decision

Test definitions, coverage, identity, and stability before a dashboard number changes the roadmap.

Skip this if Pre-launch stores with no real customer activity: validate configuration first, then establish a live baseline

Do not ask whether a dashboard is “accurate” in the abstract. Ask whether a defined dataset is fit for a specific decision.

Shopify and GA4 can disagree without either system being broken. Shopify documents differences caused by counting methods, cookies, blockers, time zones, tracking mechanisms, and temporary data disruptions.[1] One converted session can also contain multiple orders, so converted sessions and order count are not interchangeable.[2]