EcomAtlas
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Guided path

Build a campaign landing page

Choose the destination, carry the campaign promise through the page, select the Shopify route, and diagnose whether traffic mix or the storefront changed.

7 stops0/7 stops done
  1. Step 1: Choose the campaign destination before you build a new page

    In 2 · Understand & ChooseCampaign Landing ExperiencesLanding page foundations

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  2. Step 2: Use an advertorial or listicle only when the click needs pre-sell work

    In 2 · Understand & ChooseCampaign Landing ExperiencesLanding page foundations

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  3. Step 3: Carry the ad promise into the first screen

    In 2 · Understand & ChooseCampaign Landing ExperiencesLanding page foundations

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  4. Step 4: Sequence the page around the shopper's next decision

    In 2 · Understand & ChooseCampaign Landing ExperiencesLanding page foundations

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  5. Step 5: Keep the offer, proof, and CTA consistent through checkout

    In 2 · Understand & ChooseCampaign Landing ExperiencesLanding page foundations

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  6. Step 6: Ship the fix on the lowest rung that fully solves it

    In 5 · Build & Maintain on ShopifyShipping a changeShopify execution

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  7. Step 7: Separate a traffic-mix change from a storefront change

    In 0 · Find the ProblemFunnel truthEvidence and diagnosis

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