Set the measurement baseline before launch
Capture definitions, test evidence, and ownership before real traffic makes tracking defects harder to separate from business performance.
Before launch, create a measurement baseline that proves the store can record the journey and explains what each number will mean. Do not call the test order or your own visits a performance benchmark. Real shopper behavior has not started yet.
Your baseline has two parts:
The rest of this lesson is available once the Atlas is unlocked.